Exactly why are “50 shades of beige” so popular at the moment?

Women's beige roll neck hotfix detail jumper from Just Elegance

…and the changing role of the “statement piece” in women’s fashion

We’re not sure when this recent mad rush for all things beige began – and it does seem to be quite a recent trend in women’s fashion. Indeed, we recently blogged why beige just “oozes effortless chic”

Anna Vitiello thinks she spotted its origins at Paris Fashion Week autumn/winter 2019, where classic neutrals took the fashion spotlight.

Or, as she so succinctly puts it in her article on the harpers Bazaar website, the event revealed “…a street style scene awash with ecru, khaki and cappuccino”. Times are now changing she argues, where the clamour for attention of the statement piece has given way to a much more laid back approach, which has become increasingly “alluring”.

Effortless and timeless

Vitiello quotes Linda Tol who acknowledged some of the main reasons behind the resurgence of this most refined of colour palettes.

“To me, beige is effortless and incredibly chic. Women are really thinking about what they want to invest in and its allure is that it’s not only versatile but timeless, too.”

Back to beige: decoding this season’s most unlikely, yet elegant, of trends »


Staple and feature suggestions for your wardrobe

The beige roll neck hotfix detail jumper shown at the top of the page is a perfect neutral staple with just a nicely restrained touch of bling.

Women's sequin animal print twist front top from Just Elegance
If you’re looking for a statement piece in amongst your beige ensemble, you may well consider this wonderfully detailed sequin animal print twist front top.


Quality and style!

Much of the Just Elegance range is designed in house and manufactured to our own specification, enabling high quality materials and processes to go hand-in-hand with style. Perfect for buying online of course!

But even better, you can get “hands on” with our entire range at a number of real world outlets. There’s one near you – find it with our handy store locator.