Scandi style – quietly confident easy styling

Royal blue womens top from Just Elegance

It’s all about comfort – and detail

There are two reasons why so-called “Scandinavian style” fashion is becoming increasingly popular – it looks very cooly understated and it’s comfortable, according to a recent article on The Frisky website.

The author, Danielle Granger, is undeniably a fan of the look that’s rapidly gaining popularity.

“…Scandinavian style today still maintains the essential elements of casual and easy styling, which makes it extremely easy to integrate into your day to day wardrobe.”

Monochrome and fine detail

Keeping it simple is the most important aspect says the article. Dressing down rather than up is the focus. Monochrome is often the way, but a limited light neutral colour palette can work just as well.

There’s a particular trick with the accessories suggests Danielle – and we agree wholeheartedly.

“Add accessories such as belts and scarves that are a few hues darker than your main outfit to complement your final look.”

…and don’t forget those stylish, but comfortable shoes, she adds.

Strong Scandinavian women have been a feature of some very high quality Scandi dramas in recent years, many of whom, like Sofie Gråbøl in The Killing* and Sofia Helin star of The Bridge have become increasingly influential for UK audiences.

*We’re not suggesting that Sarah Lund’s Faroe Islands sweater is really the thing at this time of year of course… LOL

How to Get the Scandinavian Style for Women »

Womens lemon yellow jumper by Just Elegance

Beautifully understated women’s jumpers by Just Elegance

The good news is that the stylish sweaters shown on this page will soon be in the Just Elegance online shop and real world outlets.

The bad news is that they’re not there yet.

Keep coming back and checking our New In section for latest product information.