It’s true! Why beige just “oozes effortless chic”

Womens beige fashion clothing from Just Elegance

For “understated” and “conservative”, read “timeless”…

The beige revolution has all sorts of fashion advantages – so much so that’s it’s establishing itself as the “must-have shade of the moment”, according to a recent article on the Independent website.

Fashion and beauty writer Sarah Young has identified the origins of the new beige revolution – and it’s thanks to designers like Riccardo Tisci of Burberry that this classy neutral has become so popular.

“Here, Tisci took a typically uninspiring shade and transformed it into symbol of classic refinement.”

Alex Longmore, founder of Style School observes that the current sustainability focus in fashion is a key contributor, says the report. Women want “classics that are going to last” she is reported as saying: being of course is an ideal colour range for that.

“I think beige is such a fashionable colour because it’s understated and conservative, which translates to being ‘timeless’ in fashion.”

Womens Black Ocean jumper from Just Elegance
Beige and other neutral colours such as black can enable a “highlight” colour to dictate an outfit theme, which in turn can be emphasised with accessories.

Sarah Young also quotes cost designer Rebecca Lockwood who also seems to be a real beige enthusiast.

“It really is a stand out trend for me because of the vast array of options available and it suits all ages, shapes, sizes and skin tones.”

The beige revolution: How to wear fashion’s favourite new shade »


Just in – the latest from Just Elegance »